Sunday, November 1, 2009
I Will Follow
It's as if you're not even trying.
Dear members of Kansas City's jazz community- I respectfully implore you to wake up!
As I watched the Yankees defeat the Phillies last night, I compiled a list of representatives of Kansas City's jazz community on Twitter. The immensely popular social media site rolled out the new "list" tool about ten days ago.
I came up with a pitifully small 30 accounts. Take a look at the Kansas City Jazz Twitter List.
Why should you care? Twitter's new list tool allows the viewer to cut through the noise to see only a particular subset of users. In this case, my list provides a snapshot of the activity that is- or isn't- happening in Kansas City's jazz community.
Twitter isn't anything new. I first mentioned Twitter at Plastic Sax in June of 2008. It's now safe to say that it's not a fad.
Here are two case studies that demonstrate why Twitter matters.
A major jazz concert took place in Kansas City on Saturday. Only about 200 people showed up. Four out of every five seats was empty. And guess what? Neither the venue nor any of the seven musicians featured that night employ Twitter.
Meanwhile, a couple hundred people payed a hefty cover charge at a nearby club for local band The Hearts of Darkness. (The band was featured at Plastic Sax four weeks ago.) Bandleader Les Izmore used his Twitter account (and Facebook) to encourage fans to buy tickets in advance. He posted regularly on the day of the show. His topics ranged from suggesting that fans take naps to complaining that the venue's pre-show music was inappropriate. Sure enough, the gig sold out. Izmore later thanked fans for their support.
While Twitter wasn't the only factor, there's no doubt that it played a role in the choices made by Kansas City's most passionate music fans on Saturday. Still unconvinced? I also created a Kansas City Hip Hop Twitter List as I watched the great CC Sabathia. It contains 105 accounts and scrolls so quickly it reads like a stock ticker.
Love it or loathe it, it's clear that Kansas City's hip hop community demonstrates significantly more energy and enthusiasm than the members of Kansas City's jazz scene.
Is Kansas City a jazz town? It looks more like a hip hop town this morning.
(Original image by Plastic Sax.)