Sunday, May 3, 2009
Is This Thing On?
One of Kansas City's most compelling jazz musicians handed me a show flyer as I exited The Pistol last week.
It's great that the guy is out there grinding and interacting with his target audience.
But... The guy doesn't have a proper web site or MySpace account. He doesn't employ Twitter or, to my knowledge, maintain an email list. He lacks a YouTube channel. Why wouldn't every musician use today's most effective- and inexpensive- means of communication?
Another artist listed on the handbill has publicly complained about the reluctance of music venues to book free jazz acts. I'm sympathetic. I also recognize that it's the obligation of musicians to create, foster and develop their audiences.
Look at The Bad Plus. While I'm a fan, I recognize that their relative success has a lot to do with their willingness to be relentless self-promoters.
One more thing- what about my jazz calendar? Hey, I know it's ugly. But sadly, it's the only online directory dedicated to Kansas City jazz. Use it.
It's 2009. Just being a genius is no longer enough.
(Original image by Plastic Sax.)